Post by Is present in practically all on Oct 22, 2023 6:44:11 GMT -5
It looks like a joke, but it is not. If you are looking for a faster way to attract new leads, creating a quiz could be a good idea to form part of your digital marketing strategy!
As it is a game, this is a light and fun way to interact with your persona, obtain relevant information about them and also increase your engagement.
In this post, we've gathered everything you need to know about how to create a quiz and include it in your digital marketing strategy! Keep an eye on these tips!
What is a quiz and why use it to generate leads
The quiz is nothing more than a question and answer phone list game, where the objective is to reveal something about the reader.
Those who are from the pre-digital era must remember that it was already widely used to attract readers in magazines, for example.
Applied for so long, this strategy is effective because it touches people's curiosity.
Furthermore, gamification is a big trend and digital marketing actions, as it is based on fun to achieve some reward.
And fun, everyone wants it! Learn how to create a quiz and increase your brand's visibility online!
Discover the most common types of quiz
There are two types of tests that are very successful:
Personality: your questions serve to reveal some notable trait of the respondent’s personality. Example: Who are you in the relationship?
Knowledge: as the name suggests, these are questions that assess your knowledge on a certain subject: Example: Do you know everything about Marvel heroes?
Steps to create a quiz
1. CHOOSE A TOOL
There are already several tools for you to set up your questionnaire online for free. Here, we will mention a few:
SURVEYMONKEY
On this website , you can create and publish your questionnaire with up to 10 questions without paying anything, however, the free version is very limited. From R$68 per month, you can ask more questions, customize the page with your brand, share results with the team, automatic notifications, etc.
GOOGLE FORMS
Currently, it is one of the most popular and simple to use tools, as it is part of the Google suite of apps , meaning it is completely free! To use it, simply log into your account, choose one of the templates and set up your test!
CLASSMARKER
Classmarker is ideal for business or education quizzes. When you sign up, you are entitled to a 30-day free trial.
Plans start at US$39.95/month or you can purchase credits to carry out individual searches starting at US$25 (50 credits).
QUIZRUR
Want to engage directly with your Facebook audience? Use the Quizrur app! There, you can create tests for different categories, such as “Right and Wrong”, “Personality” “About Me” — useful to know if your followers know you or your company — or “List”. You only need to be logged in to the social network to access.
OUTGROW
It is a complete platform that has several tools to improve your digital marketing results, including the quiz, with layouts and questions ready to be adapted. It offers a 7-day free trial, with plans starting at $11 per month.
WP VIRAL QUIZ
For those who already have a blog on WordPress, this is the best option, as you can create your quiz within the platform itself and publish it directly on your page. Just search for the plugin and install it.
Once the platform is defined, now all that’s left to do is create the right content for your quiz! You will need some techniques and a lot of creativity! Check out the instructions below:
2. DEFINE WHAT YOU NEED TO KNOW FROM YOUR LEAD
To create a good marketing quiz, you need to review the persona 's characteristics and find out what their main question or problem would be, as this is what will make the test interesting for them.
3. CREATE AN IMPACTFUL TITLE FOR YOUR QUIZ
As with any content, the title needs to be eye-catching to win over the audience. Remember that this is the first thing he sees when accessing a page.
As it is a game, this is a light and fun way to interact with your persona, obtain relevant information about them and also increase your engagement.
In this post, we've gathered everything you need to know about how to create a quiz and include it in your digital marketing strategy! Keep an eye on these tips!
What is a quiz and why use it to generate leads
The quiz is nothing more than a question and answer phone list game, where the objective is to reveal something about the reader.
Those who are from the pre-digital era must remember that it was already widely used to attract readers in magazines, for example.
Applied for so long, this strategy is effective because it touches people's curiosity.
Furthermore, gamification is a big trend and digital marketing actions, as it is based on fun to achieve some reward.
And fun, everyone wants it! Learn how to create a quiz and increase your brand's visibility online!
Discover the most common types of quiz
There are two types of tests that are very successful:
Personality: your questions serve to reveal some notable trait of the respondent’s personality. Example: Who are you in the relationship?
Knowledge: as the name suggests, these are questions that assess your knowledge on a certain subject: Example: Do you know everything about Marvel heroes?
Steps to create a quiz
1. CHOOSE A TOOL
There are already several tools for you to set up your questionnaire online for free. Here, we will mention a few:
SURVEYMONKEY
On this website , you can create and publish your questionnaire with up to 10 questions without paying anything, however, the free version is very limited. From R$68 per month, you can ask more questions, customize the page with your brand, share results with the team, automatic notifications, etc.
GOOGLE FORMS
Currently, it is one of the most popular and simple to use tools, as it is part of the Google suite of apps , meaning it is completely free! To use it, simply log into your account, choose one of the templates and set up your test!
CLASSMARKER
Classmarker is ideal for business or education quizzes. When you sign up, you are entitled to a 30-day free trial.
Plans start at US$39.95/month or you can purchase credits to carry out individual searches starting at US$25 (50 credits).
QUIZRUR
Want to engage directly with your Facebook audience? Use the Quizrur app! There, you can create tests for different categories, such as “Right and Wrong”, “Personality” “About Me” — useful to know if your followers know you or your company — or “List”. You only need to be logged in to the social network to access.
OUTGROW
It is a complete platform that has several tools to improve your digital marketing results, including the quiz, with layouts and questions ready to be adapted. It offers a 7-day free trial, with plans starting at $11 per month.
WP VIRAL QUIZ
For those who already have a blog on WordPress, this is the best option, as you can create your quiz within the platform itself and publish it directly on your page. Just search for the plugin and install it.
Once the platform is defined, now all that’s left to do is create the right content for your quiz! You will need some techniques and a lot of creativity! Check out the instructions below:
2. DEFINE WHAT YOU NEED TO KNOW FROM YOUR LEAD
To create a good marketing quiz, you need to review the persona 's characteristics and find out what their main question or problem would be, as this is what will make the test interesting for them.
3. CREATE AN IMPACTFUL TITLE FOR YOUR QUIZ
As with any content, the title needs to be eye-catching to win over the audience. Remember that this is the first thing he sees when accessing a page.
