Post by In a Digital Marketing on Oct 22, 2023 6:47:10 GMT -5
But after all, do you know why and how you should measure the results of a blog? Continue reading to learn more about the analysis of this tool!
Why is measuring your blog results important?
By measuring results, you can know whether your content marketing actions are achieving the desired results or not — and what you need to do to get there.
It may seem complicated at first, but it's not a big deal. If you still don't know what the most important metrics are in a blog and how to evaluate them, read on and find out!
At the end of the text, we will indicate some asia phone number list incredible tools where you can measure the results of your blog automatically.
But be careful: to measure, you need to have clear goals
After all, it is impossible to get anywhere without knowing where you want to go. To facilitate the creation of goals, the Smart method was created . The acronym, which in English means “smart”, tells us about the characteristics of a good goal. Look:
This means that, to evaluate results, you need to be very clear about your objective with the blog, and the size of the audience you intend to reach.
You must also analyze whether this goal is possible, relevant, and, above all, what impact it should bring to your business.
Now that you know how to create more effective goals, let's get to the main topic: what is the most important information to measure the results of your blog?
Blog metrics
There are some quantitative and qualitative indicators that make measuring the results of a blog much easier, as explained below:
TOTAL NUMBER OF POSTS
Still in the planning phase, you must establish a number of publications in a certain period (monthly or weekly), so you need to know whether the goal was met, whether it should be increased or decreased.
NUMBER OF POSTS PER SUBJECT
Separating posts by categories is essential for good content management on a blog, as well as knowing how many texts were produced in each of them — and which categories are most visited.
With this, you will have an overview of which topics appeal most to your persona, being able to reinforce the content of these topics and rethink the others.
GUEST POSTS
There are those who like to write or commission their own posts and there are those who have a “team” of expert bloggers to talk about subjects that require greater authority, a strategy known as guest posting.
However, inviting professionals to provide content requires special care, as you need to be sure that they are people who really master the topic.
So, if you choose this format, make a habit of checking which of your guests bring the most visitors and engagement to your page.
PAGE VIEWS
Shows how many times a page was accessed or a text was read. It is important to remember that each page on the website has a different result, as each one is a link.
It is also very common to confuse the concepts of visits, visitors and page views. Find out what the differences are between them:
Number of Visitors (Unique Visitors): This metric tells how many people visited the website, without considering the number of hits.
Why is measuring your blog results important?
By measuring results, you can know whether your content marketing actions are achieving the desired results or not — and what you need to do to get there.
It may seem complicated at first, but it's not a big deal. If you still don't know what the most important metrics are in a blog and how to evaluate them, read on and find out!
At the end of the text, we will indicate some asia phone number list incredible tools where you can measure the results of your blog automatically.
But be careful: to measure, you need to have clear goals
After all, it is impossible to get anywhere without knowing where you want to go. To facilitate the creation of goals, the Smart method was created . The acronym, which in English means “smart”, tells us about the characteristics of a good goal. Look:
This means that, to evaluate results, you need to be very clear about your objective with the blog, and the size of the audience you intend to reach.
You must also analyze whether this goal is possible, relevant, and, above all, what impact it should bring to your business.
Now that you know how to create more effective goals, let's get to the main topic: what is the most important information to measure the results of your blog?
Blog metrics
There are some quantitative and qualitative indicators that make measuring the results of a blog much easier, as explained below:
TOTAL NUMBER OF POSTS
Still in the planning phase, you must establish a number of publications in a certain period (monthly or weekly), so you need to know whether the goal was met, whether it should be increased or decreased.
NUMBER OF POSTS PER SUBJECT
Separating posts by categories is essential for good content management on a blog, as well as knowing how many texts were produced in each of them — and which categories are most visited.
With this, you will have an overview of which topics appeal most to your persona, being able to reinforce the content of these topics and rethink the others.
GUEST POSTS
There are those who like to write or commission their own posts and there are those who have a “team” of expert bloggers to talk about subjects that require greater authority, a strategy known as guest posting.
However, inviting professionals to provide content requires special care, as you need to be sure that they are people who really master the topic.
So, if you choose this format, make a habit of checking which of your guests bring the most visitors and engagement to your page.
PAGE VIEWS
Shows how many times a page was accessed or a text was read. It is important to remember that each page on the website has a different result, as each one is a link.
It is also very common to confuse the concepts of visits, visitors and page views. Find out what the differences are between them:
Number of Visitors (Unique Visitors): This metric tells how many people visited the website, without considering the number of hits.
